Bro Cola

Bro Dude
Bro Dude, most generic hero of them all, manages one day to brew a peculiar combination of RadioGel and steroid-rich sweat during a mission behind enemy lines. Once home, he starts selling bottles filled with his new creation, adding jus a pinch of soda to make it pop. In no time, word starts to spread of the great quality of his product.

A lot of sweat
Bro Dude produces the first ten gazillion litres of Bro-Cola. At first, they are distributed just on tap in Bro Dude's man-cave. The launch motto is "Bro-Cola, gives you pecs!"

First bottles
Bro-Cola gets distributed thanks to a partenrship with Azamon Ldt. Azamon launches an aggressive marketing campaign, selling branded products at production cost and making sure that every corner of the Tower is filled with Bro-Cola's logo.

International succes & decline
Bro Cola dominates the Tower, but not for long. It turns out thet its claim isn't just marketing: a good portion of those drinking it experiences a massive growth of pecs. When the effect reaches Beyond Chet, the Tower's greatest pop star and sex-symbol, it's a disaster. Prices fall, and Azamon cancels his partership. Bro Dude is forced to go back to an indie production in his man-cave.

Bro Dude, however, doesn't give up, and launches a new number of products, such as hemp-flavoured Bro-Cola and one with more sugar than sugar, but surprisingly very few calories.