Azamon

Azamon is the king of Spinachgardr, of the Fenrir people, and of his business, Azamon Ltd.

He started off with a small loan of a thousand million pounds of spinaches, which he lended from his father, the former king. His ruthless work ethic and utter disregard for safety measures have skyrocketed profits and stock value for his enterprise.

He has since fathered a son, Stratos, who despises him since he tried to force his nephew's Tiz to become a poster boi for the company's latest maketing campaign. Even if dark clouds are gathering at the horizon, Azamon still has plenty of money and power, and has closed deals which have granted him influence and allies; in particular, he sponsored Bro Cola, a new and refreshing beverage.

It's not clear which side will Azamon take, but it's sure to be the one which'll convince him to bear more money and advantages for his business!